ASW, a regional shoe chain, has recently launched an online store. Sales via the Internet have been sluggish compared to their brick and mortar stores, and management suspects that its regular customers have concerns regarding the security of online transactions. To determine if this is the case, they plan to survey a random sample of their regular customers. Under consideration are several plans for selecting the sample. Name the sampling strategy for each.
In the ASW study just described,
i) Population of interest : regular customers to the regional shoe chain
ii) parameter : proportion of customers who have concerns regarding the security of online transactions
iii) sampling frame : proportion of customers who have concerns regarding the security of online transactions in the random sample
iv) The results might be biased as the results have been taken from those regular customers who comes to the stores, so this may be case that they do not like online shopping.
ASW, a regional shoe chain, has recently launched an online store. Sales via the Internet have...
Question 1 ASW, a regional shoe chain, has recently launched an online store. Sales via the Internet have been sluggish compared to their brick and mortar stores, and management suspects that its regular customers have concerns regarding the security of online transactions. To determine if this is the case, they plan to survey a random sample of their regular customers. Under consideration are several plans for selecting the sample. Name the sampling strategy for each. Plan A - Regular customers...