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Brass Values produces two t following income statement und produces two types of valves used in production equipment. Brass VChapter 6 Analysis The president was thinking about an advertising campaign that is expected to change the and 2 to 35,000 an

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Answer #1

Solution:

1.From the given information,

Selling price of valve 1 = Revenue generated by valve 1 / No. of units of valve 1 sold

                                         = 625000 / 25000

                                         = $25

Selling price of valve 2 = Revenue generated by valve 2 / No. of units of valve 2 sold

                                            = 1000000 / 50000

                                            = $20

Contribution ratio = Total Contribution margin for valve / Sales

For valve 1,

                20% = Total Contribution margin for valve 1/ 625000

Total Contribution margin for valve 1 = 625000 * 20%

                                                                         = 125000

Contribution margin per valve 1 = Total Contribution margin for valve 1 / No. of units of valve 1 sold

                                                                = 125000 / 25000

Contribution margin per valve 1 = $5

For valve 2,

                40% = Total Contribution margin for valve 2/ 1000000

Total Contribution margin for valve 2 = 1000000 * 40%

                                                                         = 400000

Contribution margin per valve 2 = Total Contribution margin for valve 2 / No. of units of valve 1 sold

                                                                = 400000 / 50000

Contribution margin per valve 2 = $8

Revenue – Total Variable cost = Contribution margin.

Total variable cost for valve 1 = Revenue generated by valve 1 – Total Contribution margin for valve 1

                                                                = 625000 – 125000

                                                                = $500,000

Per Unit variable cost for valve 1 = 500000 / 25000

                                                                = $20

Total Variable cost for valve 2 = 1000000 – 400000

                                                                = $600,000

Per unit variable cost for valve 2 = 600000 / 50000

                                                                = $12

Contribution margin Income Statement:

Valve 1

Valve 2

Total

Revenue

625000

1000000

1625000

Total Variable Manufacturing Cost

500000

600000

1100000

Contribution margin

125000

400000

525000

Fixed Manufacturing Cost

125000

145000

270000

Fixed Non-Manufacturing Cost

85000

110000

195000

Income from Operations

-85000

145000

60000

2.

Per Unit

Valve 1

Valve 2

Selling price

25

20

Variable cost

20

12

Contribution margin

5

8

Valve 1

Valve 2

Total

Unit sales

35000

45000

Revenue

875000

900000

1775000

Total Variable Manufacturing Cost

700000

540000

1240000

Contribution margin

175000

360000

535000

Fixed Manufacturing Cost

125000

145000

270000

Fixed Non-Manufacturing Cost

85000

110000

195000

Income from Operations

-35000

105000

70000

Increase in Income = $70,000 - $60,000

                                      = $10,000

The effect of this promotion is increase in income by $10,000. The sales are increased by $150,000.

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