Question

Lark Inc., an American electronics company, is currently reviewing new geographical markets to sell its highly...

Lark Inc., an American electronics company, is currently reviewing new geographical markets to sell its highly popular televisions. By 2020, it plans to open new stores across all the major South Asian cities. Lark is most likely following a ________ strategy.

local marketing

market development

diversification

product adaptation

product development

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Answer #1

Option ,market development

Reason: The company is trying to enter global markets and hence is expanding geographical areas, which is commonly known as market development.

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