Question

Identify a critical component of a market-oriented firm. A. It understands the strengths and weaknesses of...

Identify a critical component of a market-oriented firm.

A.

It understands the strengths and weaknesses of competitors.

B.

It employs a well-trained and effective sales force.

C.

. It focuses primarily on the internal capabilities of the firm.

D.

It embraces marketing as a means of selling things and collecting money.

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Answer #1

Ans a) It understands the strengths and weaknesses of competitors.

A critical component of a market-oriented firm is that It understands the strengths and weaknesses of competitors. When a company has market orientation it focuses on satisfying customer needs in order to be profitable.

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