ZuoTi.Pro
Question

Research and find an advertising campaign that uses Influencer Marketing. What potential ethical dilemmas did you...

Research and find an advertising campaign that uses Influencer Marketing. What potential ethical dilemmas did you discover, or do you believe have the ability to take place? Influencer marketing is built on community and relationships. What guidelines, rules, or protocols do you believe should be in place to protect consumers from unethical influencer marketing?

business   Operations-Management   
0 0
Add a comment Improve this question Transcribed image text
Next > < Previous
Sort answers by oldest

Homework Answers

Answer #1

An advertisement campaign that uses influencer marketing is the use of celebrities to promote beauty and personal care products. There is an ethical dilemma here as the celebrities may not be actually using these products themselves and still endorsing them for use by others.

A guide line which can be used is that if a celebrity or a public figure is indeed endorsing a product or service, then he or she must be using or consuming the product. This will reduce the conflict of interest.

0 0
Add a comment
Know the answer?
Add Answer to:
Research and find an advertising campaign that uses Influencer Marketing. What potential ethical dilemmas did you...
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for? Ask your own homework help question. Our experts will answer your question WITHIN MINUTES for Free.
Similar Homework Help Questions

  • Using Market Research to Redefine the YMCA The YMCA conducted marketing research to gain a better...

    Using Market Research to Redefine the YMCA The YMCA conducted marketing research to gain a better understanding of how its brand was viewed by consumers. This activity is important because marketers are frequently called on to design and implement marketing research projects. The goal of this activity is to apply marketing research frameworks to the YMCA's research activities. Read about YMCA's marketing research efforts and answer the questions that follow. Over the years, the YMCA has come to mean different...

  • The YMCA conducted marketing research to gain a better understanding of how its brand was viewed...

    The YMCA conducted marketing research to gain a better understanding of how its brand was viewed by consumers. This activity is important because marketers are frequently called on to design and implement marketing research projects. The goal of this activity is to apply marketing research frameworks to the YMCA's research activities. Read about YMCA's marketing research efforts and answer the questions that follow. Over the years, the YMCA has come to mean different things to different people. Depending on the...

  • Do 5 minutes written presentation and an infographic or a poster: Design a Health Campaign: This...

    Do 5 minutes written presentation and an infographic or a poster: Design a Health Campaign: This assignment gives you the chance to design a strategic intervention for some kind of health issue. This is an opportunity to use your design skills to make a print ad, video spot, or social media campaign. Your media work (video, poster, social media campaign plan with infographic, etc.) must be accompanied by a rationale where you explain your methodology and how the evidence base...

  • 1. find an article about a product or service that impacts your daily life and write...

    1. find an article about a product or service that impacts your daily life and write 1 to 2 paragraphs describing the item, how it impacts your life, and what factors you think are impacting the supply and demand of this item. Be sure to include the URL of the article you accessed for this question. 2.What are the ethics of outsourcing? Is a corporation’s primary responsibility to its stockholders, by reducing labor costs? Or is its primary responsibility to...

  • What are your top 3 takaways from this article? It’s always tempting to see the present...

    What are your top 3 takaways from this article? It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is true in marketing, because in many ways that profession is always in a state of chaos and disruption. But I don’t think it’s hyperbole to apply “peak chaos and disruption” to social media marketing in the first quarter of 2018. Let’s...

  • Caterpillar, Inc. Encounters Challenges to Its Ethical Reputation INTRODUCTION Caterpillar, Inc. (CAT) is a global manufacturer...

    Caterpillar, Inc. Encounters Challenges to Its Ethical Reputation INTRODUCTION Caterpillar, Inc. (CAT) is a global manufacturer of construction and mining equipment, machinery, and engines. Best known for its machinery, including its tractors, off-highway trucks, wheel dozers, and backhoe loaders, CAT has more than 500 dealer locations worldwide. In 2014 the company achieved global revenues of more than $55.2 billion. As a result, CAT faces the challenging tasks of managing a complex network of stakeholders. CAT has made a name for...

  • CLARK FAUCET COMPANY BACKGROUND By 1999, Clark Faucet Company had grown into the third largest supplier...

    CLARK FAUCET COMPANY BACKGROUND By 1999, Clark Faucet Company had grown into the third largest supplier of faucets for both commercial and home use. Competition was fierce. Consumers would evaluate faucets on artistic design and quality. Each faucet had to be available in at least twenty-five different colors. Commercial buyers seemed more interested in the cost than the average consumer, who viewed the faucet as an object of art, irrespective of price. Clark Faucet Company did not spend a great...

  • Vivian Milroy Callaway, vice president for the Center for Learning and Experimentation at General Mills, retells...

    Vivian Milroy Callaway, vice president for the Center for Learning and Experimentation at General Mills, retells the story for the “indulgent, delicious, and gooey” Warm Delights product. She summarizes, “When you want something that is truly innovative, you have to look at the rules you have been assuming in your category and break them all!” When a new business achieves a breakthrough, it looks easy to outsiders. The creators of Betty Crocker Warm Delights stress that if the marketing decisions...

  • I need your thoughts about this article. Pew Research recently reported that “roughly six-in-ten U.S. adults...

    I need your thoughts about this article. Pew Research recently reported that “roughly six-in-ten U.S. adults say they do not think it is possible to go through daily life without having data collected about them by companies or the government.” Andrew Hawn, my former colleague and now founder of MetaForesight, is a technology, media and content expert. Andrew has been collaborating with my analytic startup, Metametrix, and we recently spoke about privacy and its far-reaching implications. “We’re seeing a social...

  • Discussion questions 1. What is the link between internal marketing and service quality in the ai...

    Discussion questions 1. What is the link between internal marketing and service quality in the airline industry? 2. What internal marketing programmes could British Airways put into place to avoid further internal unrest? What potential is there to extend auch programmes to external partners? 3. What challenges may BA face in implementing an internal marketing programme to deliver value to its customers? (1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...

ADVERTISEMENT
Free Homework Help App
Download From Google Play
Scan Your Homework
to Get Instant Free Answers
Need Online Homework Help?
Ask a Question
Get Answers For Free
Most questions answered within 3 hours.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT