Question

Do 5 minutes written presentation and an infographic or a poster:

Design a Health Campaign: This assignment gives you the chance to design a strategic intervention for some kind of health issue. This is an opportunity to use your design skills to make a print ad, video spot, or social media campaign. Your media work (video, poster, social media campaign plan with infographic, etc.) must be accompanied by a rationale where you explain your methodology and how the evidence base (i.e. what we know about what works) supports your approach. The audience and campaign owner must be clear. See the seven campaign steps in the book
engaged students in RU SURE Bingo games oped curricula supplements for developed partnerships with others. devel- nd community leaders and The campaign seems to be effective. Students' Social marketers may be guided by the of marketing: price, product, (Borden, 196+). From a social m health-related behaviors have a price classie st promotion, and p marketing perspethe campus courses, a estimates of peer drinking at Rutgers dropped con- cost something in terms of money, time, siderably once RU SURE began (Stewart et al, 2002; som ay be t. Lederman, Stewart, & Russ, 2007). e other investment. The product rm (such as healthy food, eondoms, or cleaner drinie water) or intangible (better health, nities, or greater control over one's circu Promotion describes the process, design, and measu of sharing information. Place refers to where sages are received (such as online, at a friends ho or on television) and where the effects may be me felt (within the family, at school or in the workplarcz IN YOUR EXPERIENCE Have you noticed social-norm campaigns simiar to RU Sure on your campus? . If so, what do you think of them? or so on How much alcohol do most college students drink on a typical night out? How often? While the 4Ps may serve as a checklist of sorts many theorists question their utility as a stand-alse model for social marketing. Some advocate adding additional Ps to the model, to recognize the impor tance of people, public policy, physical evidence (used to weigh various options and to evaluate outcomes, purse strings (resources), and processes (coven e If you learned that your estimates were inaccurate, would it influence the way you behave? Like many health-promotion efforts, the RU tional ways of doing things and potential alternatived) Sure campaign is based partly on social market ing. Social marketing is an approach wherein campaign designers apply principles of commercial advertising to prosocial campaigns such as health promotion efforts (Lefebvre & Flora, 1988). The ra tionale is that many of the techniques used to sell goods and services also work well when promoting Gordon, 2012). In contrast to commercial marketing healthy lifestyles (Booms & Bitner, 1981; Goyal Wasan&Tripathi, 204 Kotler & Zaltman, 1971). The most fundamental chal lenges to the 4P model are that it focuses on "sellers and their needs more than on "buyers" and that it is more oriented to one-time transactions than to ongo- ing efforts and relationship-building (Grönroos, 1994 efforts, social marketers sometimes function more as lobbyists, advocates, and facilitators than as salespeo- ple. For example, they may go upstream to the source of a health issue, as when they advocate for new legislation or stand up to factories that poilste WHAT DO YOU THINK? . What is the first health-related PSA or cam- the environment (Gordon, 2012). paign that comes to your mind? Why do you think it is so memorable? Components of social marketing appear But first let's recap. Chapter 13 provided a guide to the Step 1: Defining the situation and potential through- strategies out the chapter, as we talk about campaign What is your favorite PSA or campaign? Why? . Do you think health campaigns influence the first four stages of creating a health campaign: choices you make? Why or why not? Because the concern in social marketing is primar- ily with what the consumer" needs, make a great effort to understand the audience, assess ts needs, and target specifie people. Social market ing also ducting follow-up research to measure the success of campaign efforts. 2: Analyzing and segmenting the audience health promoters careful not to confuse social marketing with social no involves using multiple channels and con- keting is a general approach, whereas social norms proposes that people base their behavior partly on w - theory, which we talk about later in the chapter. norms theor the consider to be normal among their peers.

Answer 1

When comparing with the past decades nowadays there is a higher incidence of community health problems and other community problems are presented in the community that needs appropriate intervention to control it. This needs a health promotion campaign or health intervention strategy to control it.

The common community problems faced by the community are :

• Adolescent pregnancy
• Access to clean drinking water
• Child abuse and neglect
• Crime
• Domestic violence
• Drug use
• Environmental contamination
• Ethnic conflict
• Health disparities
• HIV/ AIDS
• Hunger
• Inadequate emergency services
• Inequality
• Lack of affordable housing
• Poverty
• Racism

This community health problem needs to design a strategic intervention such as :

1. Investment in building healthy public policy is a key strategy

2. Supportive environments need to be created at all levels

3. The effectiveness of community action is unclear and requires further evidence

4. Personal skills development must be combined with other strategies for effectiveness

5.Interventions employing multiple strategies and actions at multiple levels and sectors are most effective

6.Intersectoral collaboration and interorganizational partnerships at all levels.

7.Community participation and engagement in planning and decision-making

8.Creating healthy settings, particularly focusing on the settings of schools, workplaces and cities and communities/municipalities.

9.Political commitment, funding and infrastructure for social policies.

10.Awareness of the socio-environmental context is essential