Ans) Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.
The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants.
- This benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions
What is the market segmentation?What are the bases for market segmentation? Explain each briefly.
What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations?
market segmentation
1. What is global market segmentation? What roles does it play in global marketing strategy? 2. Explain why global marketer implements global market segmentation. 3. Discuss why global market segmentation is a cross-national boundary approach 4. Explain why the hybrid global segmentation is more effective. Do your own research to find an additional example of global market segmentation.
What are the different levels of market segmentation? And briefly describe product specialization and market specialization.
market segmentation criteria
Describe the need for market segmentation?
Hi, can I get definition and examples of: a) market segmentation b) sub-segmentation
1. What is Hospice's market segmentation, Target market, and market positioning? 2. How can Hospice segment, target, and distinctly position their service in the health care marketplace.
what are the market segmentation of consumer markets for a bottled water company like oasis? give examples