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Thermal Rising, Inc., makes paragliders for sale through specialty sporting goods stores. The company has a standard paraglid

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Calculation of customer margin of Big Sky Outfitters is shown below
Customer margin Sales revenue - Cost of customer
Standard model Custom design Total
Sales revenue (14*1650; 2*2360) $23,100 $4,720 $27,820
Less: Cost of customer
Direct material costs (14*468; 2*584) $6,552 $1,168 $7,720
Direct labor costs $6,384 $1,024 $7,408
(14*28.50*16) (2*32*16)
Supporting direct labor $7,980 $1,280 $9,260
(20*28.50*14) (20*32*2)
Order processing (202*1; 202*2) $202 $404 $606
Custom design processing (255*0; 255*2) $0 $510 $510
Customer service (426*1) $426
Total costs of customer $25,930
Customer margin $1,890 (27820-25930)
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