Question

ATTITUDE SCENARIO Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: Braun Model B b Philips Model A Attributee b Low Price 3 8 Energy Consumption 2 T 5 Design 12 18 8 T 6 Refer to the Attitude Scenario. Which of the following is true about Serena's overall attitude following the implementation of the attitude- toward-the-object model? O Serena has a more favorable attitude toward Philips Model A. O Serena has a negative attitude toward Braun Model B. O Serena has no significant attitude toward any model. O Serena has a more favorable attitude toward Braun Model B. O Serena has the same overall attitude toward Philips Model A and Braun Model B.

Answer 1

Answer-

The overall attitude towards Philips Model A = summation of ( e x b) for low price, energy consumption and design.
The overall attitude towards Philips Model A = 3 x 8 + 2 x 5 + 2 x 8
The overall attitude towards Philips Model A = 24 + 10 + 16
The overall attitude towards Philips Model A = 50

Therefore based on the attitude towards the object model Serena's overall attitude towards Philips Model A = 50

The overall attitude towards Braun Model B = summation of ( e x b) for low price, energy consumption and design.
The overall attitude towards Braun Model B = 3 x 8 + 2 x 6 + 2 x 9
The overall attitude towards Braun Model B = 24 + 12 + 18
The overall attitude towards Braun Model B= 54

Therefore based on the attitude towards the object model Serena's overall attitude towards Braun Model B = 54

As the score of Braun Model B (54) is more than the score of Philips Model A (50), therefore Serena has a more favorable attitude towards Braun Model B.

Hence the fourth choice Serena has a more favorable attitude towards Braun Model B is correct.