Question

uestion Completio QUESTION 2 The Coca-Cola company just launched a new energy drink called Coca-Cola Energy. One possible result of this launch is that many consumers who currently drink regular Coca-Cola will switch to the new drink. That would be an example of_ O marketing myopia O cannibalization O undifferentiation O confused segmentation O market repositioning QUESTION 3 with its recent ad campaign, it seems like Volvo want to change how American consumers think about the brand. This would be an example of a strategy O differentiation O repositioning O repurposing O styling O targeting

Answer 1

2. Option , market repositioning

Reason: Coca Cola is trying to reposition its brand image through launch of energy drinks.

3. Option differentiation

Reason: Volvo is trying to differentiate its brand from other luxury brands.