Q1. True or False? A major externality that can affect the life cycle of any service in health care is reimbursement changes.
True
False
Q2. True or False? There are two components to risk that affect adoption: financial and organizational.
True
False
Q3. Which of the following is not one of the many advantages that have been cited by having a strong brand?
A. |
It provides for gaining a competitive advantage. |
|
B. |
It allows an organization to establish a successful digital presence. |
|
C. |
It can create a barrier to entry. |
|
D. |
All of these are correct. |
Q4. True or False? The Duncan Yo-Yo Company has periodic times when sales are quite high; then it goes out of favor, only to return again among younger consumers as a product of interest. The product life cycle of this company would be a fad.
True
False
Q5. Which of the following is not a factor affecting adoption?
A. |
Compatibility |
|
B. |
Communicability |
|
C. |
Consistency |
|
D. |
Relative advantage |
Q6. True or False? When a company tries to create new uses for its product, it is undertaking a market modification program.
True
False
Q.1. The Statement is true as the reimbursement changes is the major externality that can affect the life cycle of any service in health care system.
Q.2. The Statement is False
Q.3.Option D is correct regarding the strong brand concept
Q.4. The given statement is false regarding the Duncan Yo-Yo Company.
Q.5. Option c is correct as it is not the essential factor affecting adoption
Q.6. Statement is true as market modification program are widely utilized by the company to create new uses for its product.
Q1. True or False? A major externality that can affect the life cycle of any service...
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((Marketeing in Healthcare)) 1-True or False? A strong brand has been found to create a barrier to entry, but it has no relationship to customer satisfaction. True False 2-True or False? When a multispecialty group that has primary care satellites establishes a telemedicine division that provides primary care access, there is a risk of cannibalization. True False 3-Adoption increases when the group of people considering the new technology is more similar. This is referred to as the dimension of: A....