Question 4 : Differential Competitive Advantage
Explanation: Advanced technology, patent-protected products, or processes, superior personnel, and strong brand identity are all drivers of differential advantage.
Question 5 : Product
Explanation: The benefits offered by the product and all its features need to be understood and the unique selling proposition of the product need to be studied. In addition, the potential buyers of the product need to be identified and understood. In the current scenario, the product in the Indian market is customized to fulfill the demands of the potential customers.
There are numerous office supplies manufacturers. U.S-based Esselte concentrates on selling filing products and desktop products...