(a)
Particulars | Personal Service | Automated Service |
---|---|---|
Sales | 2,500,000 | 2,500,000 |
Variable Cost | 1,875,000 | 1,125,000 |
Contribution | 625,000 | 1,375,000 |
Fixed Cost | 125,000 | 875,000 |
Net Income | 500,000 | 500,000 |
Degree of Operating Leverage (Contribution/Net Income) |
1.25 | 2.75 |
(b) Since the Automated Service option has higher Operating leverage hence it is more vulnerable to change in sales. In other words, an increase in sales would yield higher net income in this case.
(c) Margin of Safety ratio = (Current Sales - Break-even Sales)/Current Sales
Break-even Sales = Fixed Cost/Contribution ratio
As calculated above, the Personal Service option could survive a greater decline in sales, in comparison to an Automated Service option.
(d)
(2) Increase in Net Income if Sales increase by $ 250,000 = Increase in Sales*Contribution Ratio
=> 250,000*40% = $ 100,000
Hence increase in Net Income = $ 100,000
(3) Margin of Safety Sales = Current Sales - Break-Even Sales
=> 2,500,000 - (Fixed Cost/Contribution ratio)
=> 2,500,000 - (500,000/40%)
=> 1,250,000
Hence the company could survive the decline of up to 50% from the current levels.
(4) In my view, the company should adopt Blended Service System as it offers higher returns in comparison to Personal Service system and also because of the following business regions;
a. The Blended system is less vulnerable to change in sales in comparison to the Automated Service System. A new system could be difficult to adopt by the existing customers.
b. The Blended System includes both Personal and Automated System, thus helping the company in analysing the shift of technology better, guiding the existing customers about the change and also in retaining existing customers.
c.Further, the company would gradually gain the goodwill on account of making changes in its traditional system.
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