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Scenario: A pharmaceutical company is going to be selling a new brand-name prescription drug to treat...

Scenario: A pharmaceutical company is going to be selling a new brand-name prescription drug to treat allergies. You have been hired to help them market this product to individual and industry consumers.

Identify individual and industry-based consumers for the prescription drug product.

What are buying behaviors and characteristics of these consumers?

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tterss iserilie 102

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