12. Which of the following statements is true of lighting in a store?
A. Focusing lights on the store's architecture draws customers through the store.
B. It captures a mood or feeling that enhances the store's image.
C. When bright lighting is directed at expensive items, customers are more likely to buy those items.
D. Good lighting is limited to illumination of a store's space.
Option B
Explanation: Good lighting helps in distinguishing a a store from others and it creates a positive image in the minds of consumers.
12. Which of the following statements is true of lighting in a store? A. Focusing lights...
QUESTION 11 With regard to business products, which of the following statements is true of major equipment? a. It is generally marketed by local industrial distributors. b. It is sold through a longer distribution channel than accessory equipment. c. It is less expensive and shorter-lived than accessory equipment. d. It is often custom designed for each customer according to requirements. 4 points QUESTION 12 Joshua is a millionaire, and he manages several successful companies. He usually interacts with people...
Company Case In-N-Out Burger: Customer Value the Old-Fashioned Way In 1948, Harry and Esther Snyder opened the first In-N-Out Burger in Baldwin Park, California. It was a simple double drive-thru setup with the kitchen between two service lanes, a walk-up window, and outdoor seating. The menu consisted of burgers, shakes, soft drinks, and fries. This format was common for the time period. In fact, another burger joint that fit this same description opened up the very same year just 45...