Define ‘Product Symbolism’. Name the five ways in which Product Symbolism is relevant in the study...
Define ‘Product Symbolism’. Name the five ways in which Product Symbolism is relevant in the study of Consumer Behavior. Provide a personal example involving two of these areas of study.
Homework Answers
Answer : Product Symbolism means that how consumer has been used the product in a specific situations. It shows an image or personality determined by the physical appearance,packaging of the product, related promotion , price and uses of the product in the market place.It involves how friendly the product has been used friendly and systematic. Product symbolism means that how consumer good are grounded in their social context and demand for the good has been directly related to role in cultural practices than from the satisfaction that has been derived from the useage of the product in systematic manner.
Product symbolism has play an utmost importance in the consumer behavior as follows :
- Product symbol has been attract potential customer and help the customer regarding consumption of the product,use of the product as well as disposing of the product in best possible manner.
- Symbolism attract the consumer mind and they make decision regarding to purchase the product.
- Symbolism help to create bonding relationship between producer and customer.
- Product symbolism help to attract the customer as well as maintain friendly relationship that has been exist between them in best possible manner.
- symbolism helps to create logical meaning and evokes emotion and influence the buyers to purchase our product.
- Symbolism of the product help in engaging differentation of the product in best possible manner.
Basically symbolism of the product shows the nature of the person which are using the product.
Example : Sports car is used by a kind of person who is young, fashionable and socially looking.
High graded cream and foundation are used by high class status symbol women
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Define ‘Product Symbolism’. Name the five ways in which Product
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