Define ‘Product Symbolism’. Name the five ways in which Product Symbolism is relevant in the study of Consumer Behavior. Provide a personal example involving two of these areas of study.
Answer : Product Symbolism means that how consumer has been used the product in a specific situations. It shows an image or personality determined by the physical appearance,packaging of the product, related promotion , price and uses of the product in the market place.It involves how friendly the product has been used friendly and systematic. Product symbolism means that how consumer good are grounded in their social context and demand for the good has been directly related to role in cultural practices than from the satisfaction that has been derived from the useage of the product in systematic manner.
Product symbolism has play an utmost importance in the consumer behavior as follows :
Basically symbolism of the product shows the nature of the person which are using the product.
Example : Sports car is used by a kind of person who is young, fashionable and socially looking.
High graded cream and foundation are used by high class status symbol women
Define ‘Product Symbolism’. Name the five ways in which Product Symbolism is relevant in the study...
define Collaborative skills. Name ways collaboration can bw improved. Provide example.
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