Question

Read the attached article provided below and write a reflection on it.

(Two or three paragraphs are enough to show a summary and thoughts/opinions)

'Alexa, How Can Podcasters Make Money From Voice Assistants? Podcasting company Gimlet Media is launching its first show for Amazon Alexa, part of a broader push into content for voice assistants IGNITION Alex Blumberg,co-founder and CEO of Gimlet Media, speaks onstage at IGNITION: Future of Media at Time Warmer Center Gimlst Media is launching its first show designed for Amazon Alexa as part of a push into content for voice assistants PHOTO GETTYIMAGES By Benjamin Mullin March 1, 2018 127 p.m. ET As voice assistants grow more popular, media companies are beginning to place early bets on products like Amazon's Alexa and Google Home. The latest entrant is Gimlet Media, a podcasting company that just had its first brush with the technology. On Thursday, the company announced the debut of its first show for Amazon Alexa, part of a push to expand Gimlet Media's offerings beyond podcasts and into the wider world of multiplatform audio. The show, "Chompers," is a customized Alexa application known as a "skill" that encourages children to brush their teeth with trivia questions, riddles and stories. The show is sponsored by Oral B and Crest Kids and will feature new episodes twice a day starting in March. The company plans to launch future seasons at a date to be determined Gimlet Media's expansion into content for voice assistants coincides with budding demand from marketers who are experimenting with digital assistants as a way to reach consumers According to May 2017 estimates from eMarketer, about 35.6 million Americans were expected to use a voice-activated assistant device at least once a month in 2017 "The way I think about Gimlet is that we're trying to build a new kind of modern media company where everything begins in audio," said Matt Lieber, the co-founder and president of Gimlet Media. "This is our first go at it, but we're making real investments." Gimlet has hired Wilson Standish, director of innovation at the marketing agency Hearts & Science, to be its first director of voice, Mr. Lieber said. The company is planning to expand its existing branded content division to include producers who will create new content for voice assistants, Mr. Lieber said. Although the adoption of voice assistants and podcasts are both growing among audiences they still make up a small fraction of the total marketing spend from major advertisers. The majority of brand advertising dollars are still spent on other formats with mass reach, such as television. Direct-response advertising has been more common on podcasts. Such marketers

Answer 1

Voice assistants like Amazon’s Alexa and Google home grow more popular in the recent times. According to the estimates from Emarketer in May 2017, about 35.6 Million Americans were expected to use a voice activated assistant device in 2017. A podcasting company named Gimlet media is the latest entrant into the market. It announces to go beyond podcast and enter into the wider world of multiplatform audio. For this, Gimlet media announces of its debut show for Amazon’s Alexa named “Chompers” especially for children. Oral B and Crest kids sponsor the show. The Gimlet media making real investment to make modern media company where everything begins in Audio. The company is planning to develop branded content division for this company has hired Wilson Standish director of innovation at the marketing agency Hearts & Science.

AS the adoption of voice assistants and podcasts are growing among the audiences but they make up a very small fraction of total marketing spend from advertisers because majority of brand spends on other formats such as television. In 2017, Gimlet media’s revenue grew 134% compared to 2016. More than 50% of Gimlet Media’s ad revenue came from brand advertisers, as said by the Ms Anna Sullivan, vice president of brand partnership for the company. Marketers use podcasts and Alexa for different kind of advertising. It has the market potential because the company has the data about consumer preferences.

Besides the potential it poses in sale and lead generations, there are also exists drawbacks to advertising on Alexa. Amazons’ rules prevented Gimlet Media from disclosing Oral B’s and Crest Kids sponsorship during the show. Shopping on Alexa poses challenges for big brands as voice voice assistant gives a limited range of options and device does not offer paid search options.