Question

The world today is overloaded with choices. Too many products tend to make it difficult for consumers to make the best choice. However, if you ask a kid which place would they want to get a burger from, the kid is likely to choose from the various big name brands, such as Burger King, Johnny Rockets or McDonald’s!

Why do consumers buy brand names?

Answer 1

Knowing your target market motivations and desires helps to make marketing choices, create a store layout and promote your brand. Brand resellers will have to determine which combination of brand name products and generic goods to supply. Consumers generally buy off-brands to benefit from the expense. For a variety of reasons they buy label names

Consumers usually first buy a product in order it will provide a quality experience. They hope a computer works efficiently and allows them to effectively perform their personal or work tasks. They buy food which is hoping for a good taste or nutritional value. Recognized brand names have usually shown continuity in product quality which has led to the brand's evolution. When choosing brands, consumers frequently rely on prior experiences or a public word of mouth

People are eager to fit in, be it at school, at work or in social circles. Consumers often purchase products for this purpose, since they believe the brands can lead to greater social acceptance. That is particularly true in terms of design.
Consumers also purchase brands of clothing that are viewed as either fashionable, trendy or high-class, or that fit into a specific subculture or peer group. This brand purchasing motivation epitomizes the "Keep up with the Joneses" mindset.

Over time, consumers build brand loyalty which provides a consistent, high-quality experience. Loyalty is in essence an emotional attachment to a mark. Some car buyers have a deep Ford brand loyalty while others have equal allegiance to Chevrolet.
Brand loyalty allows consumers to encounter annoyance or spend more on a particular brand. Developing a strong corporate brand or carrying preferred brands of products leads to more customer loyalty and long-term business benefits.