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Problem 3 (Testbook Reference 9-7)-Determine margin, turnaver, and return en isvestment for a segment and the effect en each
3. An advertising campaign resulted in increasing sales by $3,600,000, cost of goods sold by $2,700,000, and advertising expe
w. Chapter 9 Answer Template Seenario 2 ouuas oura ses Less: Cost of Goods Sold Gross Margin Less: Operating Expenses Operati
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Winston Company
Effect on Income Scenario 1 Note Scenario 2 Note Scenario 3 Note Scenario 4 Note
Sales 36,000,000.00 No Change 36,000,000.00 No Change 39,600,000.00 Increase by 3,600,000. i.e. $ 36,000,000+3,600,000 36,360,000.00 Increase by 360,000. i.e. $ 36,000,000+360,000
Less: Cost of goods sold                         -                           -       2,700,000.00 Increase by 2,700,000                         -  
Gross Margin 36,000,000.00 36,000,000.00 36,900,000.00 36,360,000.00
Less: Operating Expenses     1,620,000.00 Decrease by 180,000. i.e. $ 1,800,000-180,000     1,728,000.00 Decrease by 72,000. i.e. $ 1,800,000-72,000     2,340,000.00 Increase by 540,000. i.e. $ 1,800,000+540,000     1,854,000.00 Increase by 54,000. i.e. $ 1,800,000+54,000
Operating Income 34,380,000.00 34,272,000.00 34,560,000.00 34,506,000.00
Effect on Investment 22,500,000.00 21,600,000.00 Decrease by 900,000. i.e. $ 22,500,000-900,000 22,500,000.00 23,400,000.00 Increase by 900,000. i.e. $ 22,500,000+900,000
Margin 95.50% 95.20% 87.27% 94.90%
Income/ Sales
Turnover                     1.60                     1.67                     1.76                     1.55
Sales/ Investment
ROI 152.80% 158.67% 153.60% 147.46%
Income/ Investment
Note: You have not given cost of goods sold. Please put cost of goods sold on your own to arrive at the correct figure. Rest all is ok.
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