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a framework for marketing manangement

a ualearn.blackboa maining Time: 54 minutes, 51 seconds. aestion Completion Status: Pathp QUESTION 6 One of the selection cri
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Answer #1

6. True.

One of the criteria for choosing a brand element is that is should be protectable.

By protection we mean, they should be registered with legal bodies and protected legally by having a legal identity.

7. True.

Customers can identify identical products differently by attaching a brand value to the products .

A good brand will get a higher value for their products even when their product is identical to another brand will has a lesser value.

8. False.

The result of positioning is the successful creation of an "customer-focused value" proposition, which provides a convincing reason why the target market should buy the product.

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