Question

Remaining Time: 1 hour, 31 minutes, 02 seconds Question Completion Status: 23 24 25 QUESTION 19 A firm needs to stand out on at least one attribute of the value proposition to demonstrate a competitive advantage. O True False QUESTION 20 The Balanced Scorecard is intended to be used by large multiproduct ompanies only True False 23 4

Answer 1

Answer 19 - True

Reason - value proposition is an attribute which is different or which is unique in the firm than its competitors. Basically a firm needs atleast one such attribute to give a reason to its customers to choose it, instead of its competitors.

Answer 20 - False

Reason - balanced scorecard approach is aimed for managers to manage business and to align the vision of the company with its activities. It is not meant only for multi product companies but it's a base of work for all the companies. It basically runs on 4 pillars - financial perspective, customer perspective, internal business process perspective and learning - growth perspective which is applicable to all business scenarios.