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The owner of Showtime Movie Theaters, Inc, would like to predict weekly gross revenue as a function of advertising expenditur

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Answer #1

Output using excel:

SUMMARY OUTPUT
Regression Statistics
Multiple R 0.976659
R Square 0.953863
Adjusted R Square 0.935408
Standard Error 0.459431
Observations 8
ANOVA
df SS MS F Significance F
Regression 2 21.81962 10.90981 51.68648 0.000457
Residual 5 1.055383 0.211077
Total 7 22.875
Coefficients Standard Error t Stat P-value Lower 95% Upper 95%
Intercept 84.13824 1.221685 68.87063 1.22E-08 80.99779 87.27868
Tv Ads 1.932654 0.191703 10.08151 0.000164 1.439866 2.425442
Newspaper Ads 1.156402 0.231692 4.991128 0.004136 0.56082 1.751984

a) F Test statistic:

F = 51.69

p-value = 0.0005

Conclusion:

Reject the null hypothesis. It is significant.

----

b) Test statistic for β₁:

t = 10.08

p-value = 0.0001

Conclusion:

Reject the null hypothesis. It is significant.

No, x1 should not be dropped from the model.

----

c) t = 4.99

p-value = 0.0041

Conclusion:

Reject the null hypothesis. It is significant.

No, x2 should not be dropped from the model.

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