Question

Questions for Discussion 1-18 Give examples of needs, wants, and demands of Chick-fil-A customers, differentiating these three concepts. 1-19 Describe Chick-fil-A in terms of the value it provides customers. How does Chick-fil-A engage customers? 1-20 Evaluate Chick-fil-A's performance relative to customer expectations. 1-21 Which of the five marketing management orientations best applies to Chick- fil-A? Can Chick-fil-A continue to provide exceptional customer service and sustain the level of growth it now enjoys? Why or why not? 1-22

Answer 1

Question 1-18

The need for a Chick-Fil-A client is food or Drinks. A want is characterized as something the progressions after some time and isn't important for endurance. A want is identified with a need. demand is characterized as something a customer is willing to pay for to fulfil a need or a want. So, the demand is quality food and cleanliness.

Question 1-19

Chick-fil-A will be a firm that exceeds expectations in client support, they go the additional mile to leave their clients feeling fulfilled. The manner by which they connect with their customers gives the clients the inclination that their fulfilment is the need. They do things, for example, convey food to each table with a new trimmed flower and they significantly offer a "parent valet service", assistance which permits guardians to put in their requests in the drive-through and when they get inside, their suppers are prepared at the table with high seats set up

Question 1-20

Chick-fil-A's presentation surpasses customers desires as portrayed in the customer experience audit on page 35. The customer talks about how benevolent her server Seth was and she says how stunned she was with the short amount of time it took for her and her daughter to get their meals.

Question 1-21

The best marketing approach applies here is that customer-first approach.

Question 1-22

I accept that they can keep on giving incredible customer service and continue their development since they adhere to the standards which were established upon. This organization was established on the customer-first approach, and as long as they keep on concentrating on the client I figure they can extend to considerably more prominent levels.

Answer 2

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