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The Regal Cycle Company manufactures three types of bicycles-a dirt bike, a mountain bike, and a racing bike. Data on sales a

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Answer #1

1a.

Current total Total if racing bikes are dropped Difference: Net operating income increase or (decrease)
Sales $931,000 $671,000 $(260,000)
Variable manufacturing and selling expense 473,000 320,000 153,000
Contribution margin 458,000 351,000 (107,000)
Fixed expenses:
Advertising, traceable 70,000 49,700 20,300
Depreciation of special equipment 43,300 43,300 0
Salaries of product line managers 113,700 78,300 35,400
Allocated common fixed expenses 186,200 186,200 0
Total fixed expenses 413,200 357,500 55,700
Net operating income (loss) $44,800 $(6,500) $(51,300)

1b.

No, production and sale of racing bikes should not be discontinued.

2a.

Totals Dirt bikes Mountain bikes Racing bikes
Sales $931,000 $262,000 $409,000 $260,000
Variable manufacturing and selling expenses 473,000 114,000 206,000 153,000
Contribution margin 458,000 148,000 203,000 107,000
Traceable fixed expenses:
Advertising 70,000 9,000 40,700 20,300
Depreciation of special equipment 43,300 20,100 7,700 15,500
Salaries of product line managers 113,700 40,300 38,000 35,400
Total traceable fixed expenses 227,000 69,400 86,400 71,200
Segmented product line margin 231,000 78,600 116,600 35,800
Common fixed expenses 186,200
Net operating income (loss) $44,800

2b. Yes, the segmented income statement format will be more usable to management in assessing the long-run profitability of various product lines.

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