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An increase in the price of a small town newspaper from $.70 to $.90 results in a decrease in sales from 2,880 to 1,920 per d

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7. By using mid-point formula:

% change in Qd = [(2880-1920)/(2880+1920)/2]100 = (960/2400)100= 40%

% change in price = [(0.90-0.70)/(0.90+0.70)/2]100 = (0.20/0.80)100 = 25%

Price elasticity of demand = (40/25)= 1.6

Hence, option(D) is correct.

8. At a typical store ,there are dozens of choices on the breakfast cereal aisle.Therefore, the demand for Cheerios is expected to be price-elastic since consumers can switch to corn flakes or shredded wheat if the price of Cheerios increases. Hence, option(A) is correct.

9. When the price of gasoline goes up , the resulting fall in consumption is likely to be larger after a longer period of time has passed because consumers have found ways to conserve. For this reason , the demand for gasoline is though to be more elastic in the long run than in the short run. Hence, option(A) is correct.

10. By using mid point formula:

% change in Qd = [(240-160)/(240+160)/2]100 = (80/200)100 = 40%

% change in price = [(12.50-7.50)/(12.50+7.50)/2]100 =(5/10)100 = 50%

Price elasticity of demand = (40%/50%) = 0.8

This means the price elasticity of demand is 40 percent divided by 50 percent , which is 0.8 , so demand is inelastic. Hence, option(D) is correct.

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