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Why would an investor be willing to pay a load for a fund when there are...

Why would an investor be willing to pay a load for a fund when there are funds that don’t charge a load?

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Most of the retail investors in the financial market are not experts or may not at times be well versed with the market analysis. Hence the job of market analysis is given to brokers or advisors who does the fund research, makes the recommendation, sells the fund and places the trade for the purchase. In exchange for these additional services, load fees is provided to the fund house to meet the expenses. The service provided by the broker or analyst is considered to be a value add for the retail investor if he/she is not well versed in the market.

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