Question

95. When marketers offer new products, increase their promotional efforts, and expand their distributional limits, it is a sign of: a. low inflation and low unemployment. b. low inflation and high unemployment. c. high inflation and high unemployment. d. high inflation and low unemployment. 96. You've just started a new job as Chief Marketing Officer for a restaurant chain, and you've learned that the marketing planning process is already underway. In fact, the first two steps have been completed. What do you need to do now? a. Define the chain's mission. b. Determine the chain's specific objectives. c. Formulate a marketing strategy. d. Implement strategy. e. Assess organizational resources and opportunities. 97. Preparation of quarterly and semiannual plans by personnel such as the general sales manager or advertising director would be classified as planning. a. consumer b. tactical c. procedural d. operational 98. Which of the following is the best example of a consumer using social media to conduct research on a product or service? a. Lori posts pictures of herself and her children making a spaghetti dinner with Prego marinara sauce. b. Melissa asks her online community for recommendations on the best brand of gluten-free pasta. c. Justin watches a video on how to make pasta sauce from fresh tomatoes that he stumbled across in his Facebook feed. d. Christopher sees an ad for a half-off-everything sale at his favorite cookware store and commits to buying the pasta machine he's been wanting for years. 99. Which of the following actions is part of the new product strategy at Martin's Knitted Hosiery? a. To start selling their socks and knitwear through drugstores as well as department stores b. To justify raising the price of their socks by promoting their durability c. To start manufacturing knitted hats, scarves, and mittens d. To hold a buy-two-get-one-pair-free special during the month of August 100. Core competencies are capabilities that customers value and competitors: a. can easily copy. b. tend to overestimate. c. find difficult to duplicate. d. undervalue.

Answer 1

95)d) high inflation and low unemployment

96) d) Implement strategy

97)d) Operational planning

98)b) Melissa ask her online community for recommendations on the best brand of gluten free plassa