Question

please answer both questions

A Brand Positioning Statement is The strategically defined perception the Firm has decided it wants for its Brand b. The perception that potential consumers have of the Brand c. The Brand Image perception of current consumers d. The perception resulting from a Positioning test analysis le. It depends of the product category The Brand Positioning Statement Needs marketers to include why the brand's promise should be believed b. Should be at least a paragraph long and written in different colors c. Must summarize the brand's consumer perceptions in order to be really useful d. is not that relevant when developing a marketing plan

Answer 1

The correct answers are

11) A brand positioning statement is the strategically defined perception the firm has decided it wants for its brand.

This is because a brand positioning statement is very important and is a function of the manner that the firm wants to position the company's image in the eyes of the consumer.

12) The brand positioning statement must summarise the brand's consumer perceptions in order to be really useful.

Yes this is true since a brand positioning should not be disconnected from the consumer perception of the brand.