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QUESTION 2 Ritz Carlton hotels are an example of which kind of marketing philosophy?
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The Ritz Carlton is among the renowned recognized hotel chains internationally that serves the highest end of the market. To ensure that the hotel service standards are universally upheld and improving continuously, its marketing philosophy adopted a Total Quality Management philosophy (TQM), establishing a Service Quality Indicators (SQIs), and maintaining main emphasis on the vitality of its human resources. It adopts a market orientation philosophy based on an assumption that the sale does not depend on an aggressive sales force however on the decision of customer to purchase a product.

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