Question

The Theory of Planned Behaviour proposes that three constructs can be used and measured to predict the intention to perform a behaviour. Please explain the three constructs.

Answer 1

The theory of Planned Behavior is a theory in psychology that links one's beliefs and behaviour.There are three constructs such as intention toward attitude,subject norms and perceived behavioural control helps to perform a behaviour.

Attitude toward behaviour : The theory of planned behaviour specifies the nature of relationships between beliefs and attitudes. People's attitudes toward behaviour are determined by beliefs about behaviour.

Normative beliefs and subjective norms

. Normative belief: an individual's perception of social pressures or other beliefs should not perform such behaviour.

. Subjective norm: an individual's perception about particular behaviour which is influenced by judgment of others

like arents, spouse, friends and teachers.

Perceived behavioural control : an individual's difficulty of performing particular behaviour.It is assumed

   that perceived behavioural control is identified by total set ofcontrol beliefs.