Question

Modest Seating Company is currently selling 1,500 oversized bean bag chairs a month at a price of $78 per chair. The variable cost of each chair sold includes $30 to purchase the bean bag chairs from suppliers and a ​$2 sales commission. Fixed costs are $14,000 per month. The company is considering making several operational changes and wants to know how the change will impact its operating income.

1. Prepare the​ company's current contribution margin income statement.

2. Calculate the change in operating income that would result from implementing each of the following independent strategy alternatives. Compare each alternative to the current operating income as you calculated in Requirement

1. Consider each alternative separately.

a. Alternative​ 1: The company believes volume will increase by 20​% if salespeople are paid a commission of 12​% of the sales price rather than the current $2 per unit.

b. Alternative​ 2: The company believes that spending an additional $8,000 on advertising would increase sales volume by 9%.

c. Alternative​ 3: The company is considering raising the selling price to $98​, but believes volume would drop by 30​% as a result.

d. Alternative​ 4: The company would like to source the product from domestic suppliers who charge $11 more for each unit. Management believes that the​ "Made in the​ USA" label would increase sales volume by 20​% and would allow the company to increase the sales price by $12 per unit. In​ addition, the company would have to spend an additional $8,000 in marketing costs to get the word out to potential customers of this change.

The answers are below, I just need to see the work for them

Requirement 1. Prepare the companys current contribution margin income statement. (Use parentheses or a minus sign for an opRequirement 2. Calculate the change in operating income that would result from implementing each of the following independentc. Alternative 3: The company is considering raising the selling price to $98, but believes volume would drop by 30% as a res

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Answer #1
Req 1) Contribution margin Income Statement
Sales revenue 117000
Variable expenses:
COGS 45000
Operating expenses 3000 48000
Contribution margin 69000
Fixed expenses 14000
Operating Income (loss) 55000
Req 2)
a) Alt 1)
Contribution margin Income Statement
Sales revenue 140400 1500*1.2*78
Variable expenses:
COGS 54000 1500*1.2*30
Operating expenses 16848 70848 140400*12%
Contribution margin 69552
Fixed expenses 14000
Operating Income (loss) 55552
OI from implementing these changes would increase by $552 from Req 1.
b) Alt 2)
Contribution margin Income Statement
Sales revenue 127530 1500*1.09*78
Variable expenses:
COGS 49050 1500*1.09*30
Operating expenses 3270 52320 1500*1.09*2
Contribution margin 75210
Fixed expenses 22000 14000+8000
Operating Income (loss) 53210
OI from implementing these changes would decrease by $1790 from Req 1.
c) Alt 3)
Contribution margin Income Statement
Sales revenue 102900 1500*0.7*98
Variable expenses:
COGS 31500 1500*0.7*30
Operating expenses 2100 33600 1500*0.7*2
Contribution margin 69300
Fixed expenses 14000
Operating Income (loss) 55300
OI from implementing these changes would increase by $300 from Req 1.
d) Alt 4)
Contribution margin Income Statement
Sales revenue 162000 1500*1.2*90
Variable expenses:
COGS 73800 1500*1.2*41
Operating expenses 3600 77400 1500*1.2*2
Contribution margin 84600
Fixed expenses 22000 14000+8000
Operating Income (loss) 62600
OI from implementing these changes would increase by $7600 from Req 1.
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