Question

Due to the current pandemic, many Canadian grocery stores - such as Sobeys, Walmart, Safeway, and others have announced that their first hour of business every day is reserved for senior citizens and other vulnerable consumers. This gives these consumers first access to the store upon opening, when it is fully stocked for the day and freshly cleaned. This is the opposite of one of the criticisms of marketing. Which criticism is this the opposite of? O A. Overselling of private goods at the expense of public goods B. Providing poor service to vulnerable or disadvantaged consumers O Selling shoddy or unsafe products OD. Charging excessively high prices E Deception QUESTION 2 COVID-19 has resulted in many businesses shutting down during the pandemic, reducing hours, being forced to lay off staff, and other undesirable consequences. For these businesses, the COVID-19 virus would be considered as which type of SWOT analysis factor? OA. A strength B. A weakness C. A threat D. An opportunity O E. All of the above QUESTION 3 In response to the pandemic, there has been an increase in a type of consumer behavior known as 'panic buying'. An example is people going to the store and buying much, much more than they need of certain items - such as toilet paper, paper towel, or hand sanitizer. This has many negative consequences - one of which being that this behavior means that other consumers (who actually need a regular amount) might not have access to the products. In other cases, the people who buy mass quantities of these goods try to re-sell them for insanely high prices - such as asking $20 for one roll of toilet paper or $70 for a bottle of hand sanitizer. Which criticism of marketing does this re-selling practice reflect? O A. Charging Excessively High Prices B. Deception O Selling shoddy or unsafe goods D. Planned Obsolescence E. All of the above

Answer 1

Q1:

One of the criticisms of marketing is that the poor or vulnerable and the disadvantaged sections of people are often provided poor service. In the given scenario, the senior citizens(who are a section of disadvantaged people) are provided the fresh and the best quality goods on priority during the first hour of the day. Therefore, n this scenario, the disadvantaged are given better service.

Ans: B. providing poor service to vulnerable or disadvantaged consumers

Q2.

For the businesses, the COVID-19 is considered as a threat in the SWOT analysis as the pandemic is an external scenario that has an adverse impact(or cause damage) on the profitability of the businesses.

Ans: C. a threat

Q3.

The scenario that is given in the question (Panic buying and re-selling the goods for excessively high prices) is an example of charging excessively high prices.

Deception is the case in which the consumers are deceived into buying a product by misleading them

Planned obsolescence is the tactic in which the goods are made to become obsolete in a very small span of time.

Ans: A. charging excessively high prices