Question

Customer Management Extra Credit Humberto's Salsas is a regional manufacturer of salsas and sauces. Humberto sells primarily through three types of distributor: Type A discount rate 10%), Type B (discount rate 12%), Type C (16%). He currently retains about 60% of each type of distributor and wants to know wants to know the lifetime value of each at different retention rates. Using the CLV formula and the margin multiplier, calculate the annual profit for each type of distributor at 70%, 80%, and 90% retention. The current 60% is already calculated for you. 9 Points. 1.) $ $ А 40,000.00 $ 10% 48,000.00 $ в 55,000.00 12% 63,250.00 75,000.00 16% 80,250.00 $ $ Retention Rate Margin Discount 60% 70% 80% 90% 2.) Identify at least three things you would point out to Humberto about your calculations (3 points)