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A fad product is more likely to have a(n) ___________ diffusion instead of a(n) __________ diffusion...

A fad product is more likely to have a(n) ___________ diffusion instead of a(n) __________ diffusion

Group of answer choices

narrow; wide

global; local

exponential curve; s-shaped curve

s-shaped curve; exponential curve

business   economics   
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Answer #1

Ans: s-shaped curve; exponential curve

Reason:

Fad is a successful innovation that has a very short product life cycle. Eg: Pokemon Cards, Scooters, certain diets etc.

Diffusion may be slow if the consumers are not sure whether the product will be on the market for long or whether its use carries high switching costs. An S- shaped diffusion pattern might also occur when consumers are physically far apart , do not iscuss the innovation with others, or do not share the same beliefs. So, Fad products will have n S- shaped diffusion curve.

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