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Problem 12 The Myer Motel (MM), a rooms-only fifty-room lodging operation, has a cost structure as follows: Monthly fixed cos

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Answer #1
ADR 60
Variable cost 20
Contribution margin 40
Requirements
1 CMR = Contribution / ADR
40 / 60 = 66.67%
2 Breakeven point Fixed Cost / Contribution per room
20000 / 40 = 500 rooms
3 Target total revenue (Target profit/(1-tax)+fixed cost) / Contribution margin
(10000/0.80)+10000 / 66.67%
22500 / 66.67% = $33,750
4 Breakeven day Target revenue / Contribution per day of motel
$10,000 / 2000 =                  5 day
5 New variable cost= 30
CMR 66.67%
New ADR 90 (30/(1-0.6667)
Hence ADR to be increased by 50%

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