Question

can you answer all these questions please

36. Samsung Note 7's battery failure damaged the regard customers have for the brand's quality leadership, and reliability. Which component of brand equity, according to BAV, was influenced by the product failure? & Knowledge Esteem c. Relevance d. Differentiation e. Uniqueness 37. The main reason that Gillette's mission statement ("to build total brand value by innovating to deliver customer value and customer leadership faster, better, and more completely than our competition) is not effective is that it is not @ Specific / b. Measurable e, Attainable d. Relevant

Answer 1

Answers 363) b) Esteem Note : As battery failure has damaged the respect oregands ancest mort have for Product a.) Specific t ool Note! - as Crillette's Mission statement L is not specific about the other Components of a Mission Statement, b) Descriptive Note! as Here the Manager wants to know the Customer attrition rate & it comes Under Descriptive objective 39.) d e & Survey Note! - as Surney is the part of Prima Research Method Urder Exploratory Method

40.) Secondary Note! - as the data is Primarily collected by Croogle & mintel.com and then we access that data through them. I