Question
Recalling the Hobby Horse Case (page 158), using the following financial ratios and showing your calculations, identify the key issues and trends at Hobby Horse and why you believe Hobby Horse is headed in the right direction or wrong direction and what your financial ratio analysis is telling you about Hobby Horse’s financial condition and trends.

a.Asset Turnover

a.Debt to Equity

a.Receivables Turnover

a.Return on Assets

MINICASE Burchetts Green had enjoyed the bank training course, but it was good Mr. Green was familiar with the HH story. Foun
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Answer #1
Particulars 2019 2018 2017 2016 2015 2014
Net Sales 3351 3314 2845 2796 2493 2160
EBIT -9 312 256 243 212 156
Interest 37 63 65 58 48 46
Taxes 3 60 46 43 39 34
Net Profits -49 189 145 142 125 76
Earnings per Share -0.15 0.55 0.44 0.42 0.37 0.25
Current Assets 669 469 491 435 392 423
Net Fixed Assets 923 780 753 680 610 536
Total assets 1592 1249 1244 1115 1002 959
Current Liabilites 680 365 348 302 276 320
Long Term Debt 236 159 297 311 319 315
Stock Holder's Equity 676 725 599 502 407 324
Number of Stores 240 221 211 184 170 157
Employees 13057 11835 9810 9790 9075 7825
Asset Turn Over Ratio 2.10 2.65 2.29 2.51 2.49 2.25
= Sales / Total Assest
Higher asset turnover ratio is favorable for it measures the efficiency of a firm to use assets to boost up sales. Lower ratio will imply the under utilization of the fixed assets and that the company needs to address its management or production problems.The given Position looks fairly Good. As the Returns on Assets are more than 1. So i suggest the management needs not to cut short on the Assets.
Debt to Equity Ratio 0.349 0.22 0.50 0.62 0.78 0.97
= Total Debts / Shareholder's Equity
In general, the ideal Debt Equity Ratio Ranges between 1 to 1.5. A low debt-to-equity ratio indicates that the company is not taking advantage of the increased profits that financial leverage may bring.It is suggested that the Company should lay off some of the Share Capital and to use more Loans to finance the operation.Over the years the Equity portion of the finance mix has increased similarly the Debt portion of the finance Mix has declined. This has reduced the profitability of the Company as a whole.
Assuming the Current Assets are all Account Receivable,
Average AR = 903.5 715 709 631 604 423
Accounts Receivable Turnover
= Net Sales / Average AR 3.709 4.638 4.016 4.431 4.131 5.106
Average AR in Days = 365 / ART Ratio 98.41 78.69 90.9 82.37 88.36 71.48
Accounts receivable turnover ratio gives the business a solid idea of how efficiently it collects on debts owed toward credit it extended, with a lower number showing higher efficiency.It shows an average collection Period ranging between 70 to 100. For a business operation, this is a very long time and the collection department seems to be lagging Behind.
Avg. Total Assets = 2217 1871 1802 1616 1482 959
Return on Assets
= Net Income / Average total Assets -0.022 0.101 0.08 0.088 0.084 0.079
The return on assets (ROA) shows the percentage of how profitable a company's assets are in generating revenue. It shows the amount of Returns on each Dollor of Asset Invested into the Business. In the given Firm, the ROA has been declining gradually. And the Investor shall consider the reasonability before continuing the Business, or he should Invest in cutting Costs to enhance its return on Assets/Investment.
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