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Because there are country-to-country differences in buyer tastes, income levels, distribution channels, competitive condition
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Answer: 1st option

Strategy of a country must be formulated in a way so that it suits the environment and competitiveness of a particular country and its market; suppose people of a country, XYZ, are not so fond of watching television; hence, giving an advertisement in television for product selling may not be effective there; it could have been effective if such advertisement is in newspaper.      

Applying the same strategy country to country could be a mistake; suppose the country (ABC) has an increasing number of television watchers – giving a TV ad would be effective there.

Other options are not correct.

2nd option: there could be a sizable profit.

3rd option: variety of products or styles depends on the market.

4th option: all differences may not be accounted for at a time.

5th option: a company may have operation in more than 15 countries and still can enjoy huge profits.

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