Question

Q1- True or False? When considering the positioning value of price, whether it is active or passive pertains to how visible price is in promoting the product or service.

True

False

Q2- The greater the intensity of rivalry within an industry, the greater the likelihood that prices will be:

	A.	variable.
	B.	higher.
	C.	constant.
	D.	lower.

Q3- Center of excellence contracting represents which of the following strategies?

	A.	An active pricing strategy
	B.	A flexible pricing approach
	C.	A discounting approach
	D.	A market penetration approach

Q4- True or False? Many hospitals are now operating walk-in clinics within supermarkets and discount chains. This would be an example of a corporate vertical marketing system.

True

False

Q5- True or False? When the California Public Employees' Retirement System (CalPERS) capped retirees' payment for hip replacement at a set amount, it was displaying the use of coercive power.

True

False

Q6- True or False? Channel conflict can be indirect or direct.

True

False

Q7-True or False? Reintermediation in the health care channel would be represented by a company such as ZocDoc.

True

False

Answer 1

1. true as the positioning value of price and its status means active or passive pertains to significant effect in promoting the product or service.

2. Option D is correct it will lower the price as the competitive industrial rivalry.

3. Option C is correct because Center of excellence contracting represents a discounting approach

4. False statement

5. False statement

6. True as in marketting it may be direct channel conflict or indirect channel conflict

7. True as reintermediation in the health care channel would be represented by a company ZocDoc.