Question

Q1b. Provide an example of how pricing should interact with the services offered by the retailer.

Answer 1

Prices largely vary from retailer like Walmart and Costco where services are extremely at lower end as customer themselves act repsonsible and low degree of service is needed which causes retailers to cut down on costs and pass onto customers.

However in Verizon retail store the service is exorbitantly higher as customer touch points are nore and strong sense of customer support from sales to after sales is provided along with customer resolution. Similarly retailers of brands like Apple and Samsung offer similar services whuch leads to high manpower costs and thus prices of end products are higher.

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