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8) How do consumers benefit from product bundle pricing? Provide an example of a product bundle have personally experienced o

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The product bundle policy refers to the policy of combining of two or more items or services together, resulting to the differentiation and higher value, thus enhancing the offer to the customer for a basic rate. Bundling enhances the efficiencies, therefore declining the distribution and marketing cost. It helps the consumer to look at one single source that offers numerous solutions, as consumers can benefit from a single purchase that is value-oriented with the complementary offerings. Moreover offers convenience to the customer as the policy is time- and effort saving. For example: In our routine life the customers pursues a bundle pricing strategy with offers such as value meals at restaurants, option packages on new cars, and cable TV channel plans. The product bundle policy helps us to increase our gains with heavy discount. When we go to fast-food restaurant with family or friends can order the quickly No. 3 or No. 7 on the menu instead of separately order a fries, sandwich, and maybe a drink.

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