The product bundle policy refers to the policy of combining of two or more items or services together, resulting to the differentiation and higher value, thus enhancing the offer to the customer for a basic rate. Bundling enhances the efficiencies, therefore declining the distribution and marketing cost. It helps the consumer to look at one single source that offers numerous solutions, as consumers can benefit from a single purchase that is value-oriented with the complementary offerings. Moreover offers convenience to the customer as the policy is time- and effort saving. For example: In our routine life the customers pursues a bundle pricing strategy with offers such as value meals at restaurants, option packages on new cars, and cable TV channel plans. The product bundle policy helps us to increase our gains with heavy discount. When we go to fast-food restaurant with family or friends can order the quickly No. 3 or No. 7 on the menu instead of separately order a fries, sandwich, and maybe a drink.
8) How do consumers benefit from product bundle pricing? Provide an example of a product bundle...
answer these questions in detail ? 7) for what types of products might marketers use market penetration pricing? Provide an example 8) How do consumers benefit from product bundle pricing? Provide an example of a product bundle have personally experienced or considered and its perceived benefits. 9) Why and how do businesses segment their markets? Identity a product where you believe your own demographic is targeted as a primary customer 4 of 6
Q1b. Provide an example of how pricing should interact with the services offered by the retailer.
Name and describe the two types of value-based pricing methods. Provide an example of a product that you believe is priced based on each of strategies and explain why you believe this. *** this is a Marketing class***
The following table shows how the marginal benefit of a service varies for four consumers Marginal Benefit (in Dollars) Consumers Quantity Alice Ben Carolyn Don 1 1,500 1,000 600 400 2 900 800 400 200 3 400 600 200 100 4 100 400 100 50 Suppose the service is a pure public good and is sold in competitive market with the only buyers being the four people whose marginal benefits are shown in the table. If the market price of...
Explain how Samsung could benefit by product pricing in terms of cost-plus concepts. This explanation should include Samsung’s future plans, such as, expansion, consolidation, and downsizing, and how costs concepts could be used in the decision making
What do economists say is problematic with the allocative efficiency of a monopoly? Consumers will suffer from a monopoly because it will sell a higher quantity in the market at a lower price compared to a firm in a perfectly competitive market. Monopolies are not inefficient. They produce the optimal quantity of some output the quantity where the marginal benefit to society of one more unit just equals the marginal cost. Companies can offer a wide range of services at...
How do the concepts of servant leadership and stewardship differ from traditional leadership philosophies? Provide a “real-life” example of someone you think demonstrates a servant leadership approach in his or her role as a leader (this can be someone you know personally or a well-known figure). ?(word count 150)
The pricing strategy for a product may vary from country to country; a product may be positioned as a low-priced mass-marketed product in one country and a premium-priced niche market in others. Select two similar brands (that offer at least one line of similar products. For instance Coca-Cola’s diet product, Diet Coke, and Pepsi’s diet product, Diet Pepsi- This is just an example, do not pick these brands!) Then select 2 different countries; preferably a country aligned to the region...
1. Pick a company and describe how they’ve delivered a product to consumers by relating their approach to the 5 steps of the Pricing Pyramid. 2. Give real world examples of each of the 3 Price Structure Strategies along with their subcategories. a. Price-offer configuration (includes bundling) b. Price Metrics (include one example for performance-based and one for tie-in) c. Price Fences (include one example for each: buyer identification fence, purchase location, time of purchase, and purchase quantity)
how can marketers contribute to the creation & development of a new product? How do consumers play a role in the development process?