Question

The pricing strategy for a product may vary from country to country; a product may be positioned as a low-priced mass-marketed product in one country and a premium-priced niche market in others.

• Select two similar brands (that offer at least one line of similar products. For instance Coca-Cola’s diet product, Diet Coke, and Pepsi’s diet product, Diet Pepsi- This is just an example, do not pick these brands!) Then select 2 different countries; preferably a country aligned to the region you are working on from week two, and then a second country. (For instance, Argentina and Germany- This is just an example, get creative!)Compare the various pricing strategies each company uses to compete in each country.

Answer 1

Yes it is true that , the pricing strategy for a product may vary from country to country; a product may be positioned as a low-priced mass-marketed product in one country and a premium-priced niche market in others.
A typical brand may have an apparent high incentive in one nation and could be sold as a superior brand there, empowering the organization to charge a higher premium.
For e.g. products like Electronics and cars are significant priced differently in many nations.
An item may have a higher seen an incentive in one nation contrasted with another nation. Indeed, even the expense of working together in a nation can influence costs. Recruiting workers and setting up stores won't cost the equivalent in each nation.

Two similar brands we discuss here are Cars and Electronics
Jeep Wrangler which is priced in India at appx $105000 and in US $ 35000
Tesla Model S is prices appx $100,000 in US and in India it will be priced at appx $ 200,000

SImilary in electronics lets take the case of Apple Macbook Pro Laptop . This is prices at appx $ 2900 in India and in US this is appx $ 1400.