Read the Article posted below, then answer the following questions:
1. As a junior member of your company’s committee to explore new markets, you have received a memo from the chairperson telling you to be prepared at the next meeting to discuss key questions that need to be addressed if the company decides to look further into the possibility of marketing to the BOP segment. The ultimate goal of this meeting will be to establish a set of general guidelines to use in developing a market strategy for any one of the company’s products to be marketed to the “aspirational poor.” These guidelines need not be company or product specific at this time. In fact, think of the final guideline as a checklist—a series of questions that a company could use as a start in evaluating the potential of a specific BOP market segment for one of its products.
2. Marketing to the BOP raises a number of issues revolving around the social responsibility of marketing efforts. Write a position paper either pro or con on one of the following:
Article:
Ans 1
Firstly, let's understand the importance of a marketing strategy. A marketing strategy is important because-
We can see that the text covers point 3 in some detail - i.e. you already know the customer's profile (poor, lacks cash, insufficient purchasing power etc.) and what your to-be competitors are up to (affordable advanced technology, low cost distribution, affordable packaging etc.)
What you need in addition for a marketing strategy is to-
Ans 2
Let's pick option c and enumerate the cons - i.e. why squeezing profits from people with little disposable income—and often not enough to eat—is capitalist exploitation and not the stimulation of economic growth.
Why we're contrary to the suggested argument is because-
Read the Article posted below, then answer the following questions: 1. As a junior member of...
Read the Article posted below, then answer the following questions: Mergers & acquisitions are a major form of corporate diversification strategy, identify and discuss the top three reasons why most (50-60%) of acquisitions fail to create shareholder value. What are the five major components of “CEMEX Way” and why has this approach been so successful in post-acquisition integration? In your opinion, what can other companies learn from the “CEMEX Way” as a benchmark for acquisition management? Article: CEMEX: Globalization "The...
11:39 O. Read Only - You can't save changes to this fi... 3. Why MSME require innovative approach of marketing their products? SECTION.B Case Study (50 Marks) Balance of Payment (DOP) is a statement which records all the monetary transactions made between residents of a country and the rest of the world during any given period. This statement includes all the transactions made by to Individuals, corporates and the government and helps in monitoring the flow of funds to develop...
Read the article posted below and answer the following questions: What is your reaction to Tom Brokaw’s interview responses regarding Hispanic people? Some commentators (see the many comments and reactions that followed Tom Brokaw’s responses in the uploaded article) criticize Tom Brokaw’s views of Hispanic people. Which comments you favor or share? Why? Which comments you reject or dismiss? Why? Article: NBC's Brokaw apologizes for saying Hispanics should 'work harder at assimilation' NBC's Tom Brokaw on Sunday apologized for saying...
Read the following article below Based upon the article, has the events within the NFL caused Papa John’s sales to decline? Reply with atleast 200 words ARTICLE: Is NFL relationship a drag on Papa John’s sales? Think again In around 30 years writing about the intersection of commerce and sports, we have seldom … no, rarely … actually, never heard a CEO blame an earnings shortfall on a sports sponsorship. Papa John’s founder John Schnatter did just that during a...
Read the Article posted below, then answer the following questions, Please fully answer the following questions about the case.(1000 words all together if possible)(typed no pictures)1) Present a general overview of the US Beverage Manufacturing & Bottling industry. Specifically, discuss major trends, competitors, their products and relative market share.2) Perform a PESTEL analysis. This includes discussing the general environment factors affecting the beverage industry’s Performance such as economic, political/legal, socio-cultural, demographic, technological and global issues.3) Perform Porter’s five forces analysis...
Read the attached article and answer the following questions. 1. What is the role of potassium in blood pressure? 2. Looking back at last weeks Super Tracker report - do you meet the 4700mg daily target for potassium? 3. Do you meet the 400mg daily target for magnesium? 4. Research shows that hypertension and type 2 diabetes can be prevented by dietary choices. List 3 ways that employers, government, doctors, etc. (you can use another group ) can either motivate...
Questions 4. Read the case and answer the following questions. (10 Marks) Carmen owns a business, Eote Creative specializing in creating and selling digital photo albums to thousands of school students. She runs her business from a shop in the City Centre. Carmen wishes to expand the marketing of her products and services over the Internet because the students have high knowledge of using internet websites. She is considering implementing online website. In order to sell products or services from...
Provide the correct answer for the following questions An efficient price system 1. a. lowers marketing costs b. transmits consumer preferences to the farm level effectively c. is equivalent to equilibrium pricing d. all of the above 2 product of labour a. increasing; constant b. increasing ; decreasing A production function Q-300 +10K+5L exhibits - returns to scale and - marginal c. constant; constant d. decreasing; constant 3. The marketing functions can a. easily be eliminated b. can only occur...
Critique This Article please critique this article for me. Im just not understanding how to do this WHE & E About WHEC Women are much more likely than men to suffer arthritis and rheumatism - the most common types of As Strategic Partners of the Department of Health the Women's Health and Equality Consortium (WHEC) chronic diseases in the UK. is a consortium of leading women's organisations providing expertise on improving the health of all women and girls in England...
Compensation sessionABC International: Solving the Rural BarrierSource: Thunderbird School of Global Management, A unit of the Arizona State University Knowledge Enterprise. 2015. This case was prepared by Erin Bell under the guidance and supervision of Dr. Amanda Bullough, and revised and updated by Drew Helm for the purpose of classroom discussion only, and not to indicate either effective or ineffective managementSiham sat with her family and childhood friend, Leila, in their rural village of Qabatiya, Palestine. Leila had recently returned from...