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What is the disadvantage of average-cost pricing?

What is the disadvantage of average-cost pricing?

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Answer #1
  • Average cost pricing is a type of pricing strategy which forces firms to price their products close to average costs.
  • This helps in preventing a monopolist from charging a very high price for its product's.
  • In this strategy a reasonable markup cost is added to the average cost of a product.
  • Thought average cost pricing acts as an efficient strategy in pricing decision making, it also faces disadvantages.
  • The main problem with this strategy is that, it fails to consider the cost variations or changes at different output levels.
  • Unless there is a clear understanding of different levels of costs and how these costs change with different output levels, adopting average cost pricing strategy can lead to losses
  • The firms can easily lose money with this strategy when the actual sales fall below the expected value.
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