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Cereal manufacturers' use of coupons can be partially explained by: a. first-degree price discrimination. b. second-degree...

Cereal manufacturers' use of coupons can be partially explained by:

a. first-degree price discrimination.

b. second-degree price discrimination.

c. third-degree price discrimination.

d. markup pricing.

e. tying.

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Answer #1

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The correct answer is (c) third-degree price discrimination.

In Third degree price discrimination, manufacturer or firm charges different prices to different market segment. Here Manufacturer segmented the market, one with coupons and other with no coupons and hence charges different prices to different segments.

Hence, the correct answer is (c) third-degree price discrimination.

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