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A consumer's willingness to pay: is the minimum price that a buyer would be willing to...

A consumer's willingness to pay:

  • is the minimum price that a buyer would be willing to pay for a good or service.

  • must always equal the seller's willingness to sell.

  • is his or her reserved minimum bid-price.

  • is the maximum price that a buyer would be willing to pay for a good or service.

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A consumer's willingness to pay

is the maximu price that a buyer would be willing to pay for a good or service.

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