Question

CHAPTER 10 Motivating Action Arguing to Porsuad Although Subaru also advertises in print magazines, appealing to specific hips like mountain-bike riders, this advertisement is well designed for use the Internet to investigate possible automobile choices. The readerh links in cifics he menu across the top enable readers to see the range ahout Subaru cars, pricing, and dealerships-all good basic information. this particular page moves beyond informing to persuading becau irs emotional and ethical appeals ai med at people accustomed to the social networking and collaboration made possible by Web 2.0 The ad invites owners and potential buyers to interact personally with the company and with each other by posting pictures of themselves with their cars end brief testimonials about why they love their Subaru. It is an emotional noeal to be part of a group of happy and fun-loving people swapping their sto- Sharing is emphasized in the text: "Share your love...." "Share your story The ad also appeals logically to Internet shoppers who routinely check out other consumers' reviews and opinions about a product. Buyers' testimonials about good mileage, safety, and performance are good reasons and evidence that would also move the reader to choose this line of cars Subaru also displays its corporate ethos, or character, in this promotion by showing that it cares about its customers and the pleasure they get from driv- ing their cars. The corporate image is friendly and unpretentious, a company for sporty, adventurous, outdoor lovers. "Share the love" is a theme in Subaru advertisements, referring to Subaru's philanthropic efforts on behalf of five major national charities. Market research told Subaru that its customers are likely to be committed to charitable causes. Finally, the visuals and layout of the advertisement contribute to the mes- ge of personal connection, fun, and adventure. The featured visual looks like ter with its salutation, "Dear Subaru." The letter's message is the car itself its balloons, flowin with itis balloons, flowing streamers, and "Just Married" sign. These details e words in the caption at the lower right. The compilation slightly less cluttered version of a Faceb visually depic ctures and stories is a oipleting the appeal to a targe 8 the appeal to a targeted audience of connected, fun-loving people.

Find two advertisements that you think are effective for it’s targeted audience. In one pag response analyze how the ad appeals to ethos, pathos, and logos & describe the visual and verbal appeals to style.

Answer 1

The main target of an advertisement is to attract and reach the audience through visuals. Ethos, pathos, and logos are the three major hints of the ad. These three categories mingle the audience with the speaker. Ethos is the values of the speaker. Pathos is the feelings and emotions of the audience. Logos is proof of the fact provided in the ad. For a good advertisement, these three categories should be ultimate. One of the ads is that great celebrity in the campaign of smart water. At dark background, the celebrity is holding the particular company water bottle in her hand. As said above, ethos is the value of the speaker. Here, in this advertisement, the great celebrity who was popular in society play a great part in the advertisement. She connects the audience in an easier way. The audience is easily attracted by the visualizing the pictures. The posture of the celebrity is conveying trust on the brand to the subjects. The transparent bottle with blue and white names is logical and technical.

Another ad is One of the famous car company advertised about warning of drink and drive. The visual shows two legs. one of the legs is normal human leg and other is made up of metals with the message of that human's parts are original not like car parts. The ethical appeals make the audience to think about safe driving and hazards of drink and drive. The ad invites the audience to love with driving and avoid fun on driving. The ad is more emotional and thinks and caring of the audience. The written messages are more logical and related to the pictures.