Question

Chapter 17 Marketing and Communication. What is marketing? From your personal observations or experiences, describe examples of: . commercial marketing social marketing marketing in healthcare (can be commercial or social) Describe how the targeted audiences for communications can change the approach used by an organization. Suggest some effective methods for specific audiences. What are the major purposes for marketing in population health? Suggest approaches for individuals to validate health information available from the ever growing information highway.

Answer 1

Q. No. 1. Answer :

Marketing : It is defined as the works or activities are undertaken by institute to improve the buying or selling the products or services and also it includes advertising regarding products, selling and delivering of a products to consumers called as marketing.

Commercial marketing : it is a selling of products and services to the public and provate but not to the government.

For example retail items like books, cloths, electronic gadgets, computer games ect.

Social marketing : it is a human behavior. Social marketing includes society like companies make sure about their products and services, consumers means what ever the products are coming from the company satisfy the consumer needs, company or profits through this development of long term relationship inbetween society and company.

Marketing in health care :

Health care marketing is creating and communicating and delivering the health care interventions based on customer based needs to protect and promote the health of the population.

Q. No. 2. Answer :

Man, money and materials are good targeted audiences for communication, and through some of the methods like by putting correct price, promotion and product in the organization we can maintain.

Methods for specific audiences includes :

* engage in social media, through this helps to attract followers.

* increasing some of publications like websites, newspapers, magazines, journals, by reading they can get awareness.

* Improve service using online like regularly adding new content in the online.

* speaking opportunities like by conducting conferences.

These are some effective methods for specific audiences.

Q. No. 3. Answer :

* It creates and communicates with the population regarding health.

* it delivers the health information to the population.

* what ever the interventions are prepared those are client or customer centered.

* these are science based strategies and also these are improve or protect or promote the health of the population.

Q. No. 4. Answer :

* some of the behavior change approach and moral approaches are needed to send valid information to people.