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2. Some products compete closely with one another for the consumers dollars. You may buy one or you may buy the other but yo
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Part 1) Some products compete closely with one another for the consumers’ dollar. You may buy one or you may buy the other but you probably won’t buy both. These products are said to be substitute for each other. For these products, if the price of good B rises, the demand for good A rises. For these products, the demand for good A varies directly with the price of good B. If B gets more expensive, the demand for A increases. If B gets cheaper, the demand for A decreases. Example of theses goods include red coloured pencil and blue coloured pencil. In this case, the consumer is only concerned about the total number of pencil, but doesn’t care about the colour at all.

Part 2) Some products go together in households’ consumption habits. If you buy one you tend to buy the other one also. These products are called complements. These are goods which one tends to buy together if you buy them at all. For these products, if the price of good B rises, the demand for good A declines. For these products, the demand for good A varies inversely with the price of good B. If B gets more expensive, the demand for A decreases. If B gets cheaper, the demand for A increases. Example of these goods include French fries and tomato ketchup.

Part 3) Another factor which can shift a demand curve is consumers’ tastes and preferences. If these change in favor of a good, the demand for that good increases (demand curve shifts upward to the right).

Part 4) The number of potential buyers in a market also changes, for example if more people move to an area. Our name for this is shift in demand due to change in the number of buyers. If that increases, the demand for a good increase.

Part 5) Finally, what happens to the demand for a product today if the public thinks its price will soon rise? We expect the demand for the product now to increase as buyers decide to buy now rather than wait until later. This is a case of change in expectations about future prices.

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