Question

In your own words in 300 words define marketing and describe why it is important for the health care managers to understand the key component of the marketing concept. And define the quality of healthcare. describe the dimensions of healthcare quality.

Answer 1

Marketing refers to activities undertaken by a company to promote the buying or selling of a product or services.Marketing includes advertising ,selling and delivering products to consumers or other businesses.

There are 3 components of Marketing Concepts:-

a) Company Goal:- Defining Company goals is one of the primary components of marketing concept.Make a plan what the company would like to achieve for the year,whether it's to increase sales, introduce a new product to the market, explore new media for advertising ,open an online store or retain customers.These goals help give the business direction and focus.

b) Customer Needs and Wants:- without customers, business will see a decline in sales and may eventually be forced to close its doors.For this reason , marketing focusses on identifying target audience and then indentifying their needs and wants.Relate their needs and wants to products and services company offers or plans to offer.It can be done by conducting research.

c) Deliver Product or Service:-With goals and customers' needs and wants solidified, create and deliver a product or service that will enhance their lives in some way.

The marketing concept proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy those needs more effectively than competitors.Marketing realizes that the demands for any product is likely to change as the customer's needs change and that innovation is essential to keep Pace with the changing social needs. The health care industry in the United States is undergoing profound structural changes.We live in a world where there are acute care clinics on every corner.There is a surplus of supply for the demand for healthcard .It is easy for patients to leave one practice and move to other.That's why it important for health managers to understand the concept of marketing.